Online Radio Talk Show on Disability Community Broadens Scope |
| Posted by Administrator (admin) on Jun 10 2009 |
NFS Communications and Publishing, Inc.
Public Relations/Multicultural Marketing Consultants
ONLINE RADIO TALK SHOW FOR DISABILITY COMMUNITY
BROADENS SCOPE
June 10, 2009…Atlanta, GA…”Exceptional People, Exceptional Lifestyles,” the online radio show developed by multicultural marketing firm, NFS Communications and Publishing to share information about the disability community, is generating interest from companies and organizations wanting to reach various multicultural consumer segments inside and outside the community.
The radio talk show which streams live on Blog Talk Radio every Friday evening, is beginning to be sought after by companies and organizations wanting to not only reach the 56 million-strong disability community, which in itself a multicultural community, but also their family and friend network, which significantly increases their customer base and revenue-building potential for these businesses.
The show is also being considered for international syndication to radio stations in the African Diaspora and the Caribbean, where the disability community also numbers in the millions, but has major challenges in securing much needed assistance. Details about that will be announced at a later date.
Hosted by Norma Stanley, president of NFS Communications and Publishing, “Exceptional People, Exceptional Lifestyles,” is a call-in interactive talk show that shares stories about the people, products and services impacting the disability community, as well as the businesses, programs and services that support it.
“The disability community crosses all race, cultures, ethnicities, sexual orientation and socieo-economic boundaries and there are many amazing stories to tell, but so do other communities throughout the nation’s diverse multicultural tapestry and we try to also share news about the issues impacting them,” said Stanley.
The mother of a special needs child, Stanley says that one focus of the show is to share more uplifting stories about people with mental and/or physical challenges who aren’t in the forefront of news media coverage, where she believes it should be.
"In general, we don’t hear or read enough stories about those in the disability community unless it’s bad news and I want to help change that,” Stanley said, who is also a freelance journalist and author of “The Elected Lady—Finding Victory in the Challenge (Words of Faith, Reflections and Inspiration for Mother of Special Needs Children and Other Moms),” an inspirational book for and about mothers of special needs children.
Stanley says the guests on the talk show come from local and national communities within the business, religious, civic, education, political, sports, health and wellness, entertainment, arts, culture and recreation arenas, some of whom are well known in their respective areas. The guests share timely, interesting and sometimes controversial information that not only benefits and interests the 56 million-strong disability community, but also those outside the community wanting to learn and understand more about the community’s many challenges and victories.
“We’ve had guests like Josh Blue, a nationally known comedian with cerebral palsy, who won NBC’s “Last Comic Standing” competition a few years ago,” said Stanley, whose company offers disability workshops and integrated marketing services to corporate marketers seeking that understanding. “We’ve also had companies like Merrill Lynch share information about their financial services products for families of children or adults with disabilities, who are concerned about trusts, wills and long term financial planning issues. In addition, we’ve also had guests from the health and medical care industries, disability policy representatives from President Obama’s administration, authors and those representing various disability organizations, such as Easter Seals, Autism Society, Down Syndrome Association and Epilepsy Foundation, etc.”
Stanley says her show not only focuses on news surrounding the disability community, but also profiles guests representing the nation’s vast multicultural community, including the African American, Latino, Gay and Lesbian, Youth and Senior communities.
“Although the disability community is the largest minority population in the nation and the primary focus of the show, it is just beginning to become more vocal about its value and significance as a major segment of our society and recognized as such,” she said. “However, there are other cultures and segments that want tell their stories and share their issues, and “Exceptional People, Exceptional Lifestyles” wants to give them all an opportunity to be heard.”
“Exceptional People, Exceptional Lifestyles” online radio talk show airs Friday evenings at 6:30p.m., on www.blogtalkradio.com/norma-stanley. For more information or to book guests, email Norma Stanley at nstanley@nfscommwriter.com.
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Last changed: Jun 11 2009 at 9:21 PM
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